Consumer and organisational buyer behaviour

Inside the Black Box: Organisational Buying Behaviour and Strategic Purchasing in Healthcare: A Response to Recent Commentary

Nurses’ Perception of Organisational Justice and its Effect on Bullying Behaviour in the Hospitals of Turkey

Background: The ‘Organizational Justice’ concept is used in order to determine whether the administrator is fair to his personnel or not. It is said that those who get bullied are usually terrorized, annoyed, excluded, belittled, deprived of resources, isolated and prevented from claiming rights. Objective: The purpose of this study is to determine nurses...

Determining how and why consumer purchasing of grocery and household products varies

In order to broaden the research on household consumption patterns, this paper aims to determine how and why consumer purchasing of grocery and household products varies. Several variables, such as shopping frequency, overall satisfaction with the stores and demographic characteristics of the household and the buyer have been examined. An ad-hoc survey has been used to test the influence of the...

Consumer Behaviour and Impact of Brand - a Study on South Zone of Kolkata City

Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the custo...

Protection of consumer rights in Cyberspace

Today’s civil law faced new challenges and situations for protecting human in role of consumer and also attention to industrial life growing made new branch of law called consumer law that have some positive result in all economic, social and political aspects like increasing household income, reduce conflict and tension between buyer and seller in society and increased public participation in ...